Affinium Benelux Users' Group: Procter Gambel

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dinsdag 11 maart 2008

P&G - Michel Lambert

Procter & Gamble:

How 'Consumer is Boss' thinking shaped Procter and Gamble's relationship marketing across Europe

Success Highlights

“Unica's Affinium Suite allows all brands of Best Buy, through the use of the customer insights, to more effectively communicate with our customers about products, services and solutions that meet their needs.” Citrix: “Now we can see exactly what people are doing, where they drop off, who’s converting, and how both customers and non-customers behave.” Monster: We knew Affinium could help us create profitable new products. We just didn’t realize how quickly that would happen, or how much revenue we could actually earn.” read more success stories...

dinsdag 11 maart 2008

P&G - Michel Lambert

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