Don’t miss Unica MIS Europe keynotes !

Sign up NOW to hear how you can take advantage of the latest marketing trends.

See how the marketing landscape is changing, hear the 4 Ps of Marketing being redefined and learn about Interactive Marketing strategies.

Hear from:
Adam Sarner, Principal Research Analyst, Gartner
Yuchun Lee - CEO, and Co-founder, Unica Corporation
Elana Anderson – Former Forrester analyst and now Vice President of Product Marketing and Strategy, Unica Corporation

Adam Sarner: The New Face of Multichannel Campaign Management
Multichannel campaign management will be the key to acquiring, retaining and improving customer relationships. Companies will have an opportunity to increase customer profitability and revenue by understanding what customers will want, when they want it. Fueling this requires investments in e-marketing functionality such as contextual marketing, addressable branding, community marketing and transactional marketing, while one-channel, outbound mass marketing will continue to diminish.

Yuchun Lee: The New 4 Ps of Marketing: Setting the Stage for Interactive Marketing
In today’s new customer-centric and highly interactive world, marketing’s traditional four Ps – product, price, place, and promotion – no long work. Customers’ increasing empowerment has drastically changed the marketing landscape, reducing the effectiveness of traditional outbound efforts. Direct and Internet-based media has significantly decreased the effectiveness of mass marketing. And proliferating marketing channels have vastly increased marketing complexity. A new framework for marketing is required; one that makes marketing so relevant to customers that it feels like a service.

Elana Anderson: Interactive Marketing: Making It Work for Your Organization
What IS Interactive Marketing? What does it mean for today’s marketers? And what happens when companies are not interactive with their customers?

That’s what this high level session will explore. Hear Unica’s Elana Anderson, previously VP and research director of Forrester Research’s marketing practice, discuss how the new four Ps of marketing are forcing a paradigm shift. The new Interactive Marketing will replace traditional outbound, one-size-fits-all efforts with customer-centric marketing strategies that leverage new addressable channels and that can better respond to individual customer behaviors. Marketers who don’t make the transition will be left behind.
· Register here secure your space at MIS.
· When you register more than one person for the conference, each additional person receives a 25% discount.

We look forward to seeing you there!