“Unica's Affinium Suite allows all brands of Best Buy, through the use of the customer insights, to more effectively communicate with our customers about products, services and solutions that meet their needs.”
Citrix: “Now we can see exactly what people are doing, where they drop off, who’s converting, and how both customers and non-customers behave.” Monster:
We knew Affinium could help us create profitable new products. We just didn’t realize how quickly that would happen, or how much revenue we could actually earn.”
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